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食品包裝盒為什么利于銷售?
來源:www.ubzi.cn 發(fā)布時間:2022-03-07 瀏覽次數(shù):122
食品包裝盒最主要的功能是保護商品,其次才是美化商品和傳達信息,所以 食品包裝盒材料的選擇是直接關(guān)系到能否保護商品的重要一步,它是一件特殊的外衣,將食品、用品包裹起來,經(jīng)過長途運輸變成貨架上的商品,(明美印刷公司)并使遠距離運輸中商品破損率降低。
The main function of food packaging box is to protect goods, followed by beautifying goods and conveying information. Therefore, the selection of food packaging box materials is an important step directly related to whether goods can be protected. It is a special coat that wraps food and supplies and turns them into goods on shelves after long-distance transportation, (Minmei printing company) and reduce the damage rate of goods in long-distance transportation.
食品包裝盒包裝分為運輸紙盒包裝和銷售紙盒包裝,合理的造型結(jié)構(gòu)才能使紙盒包裝在運輸和銷售上發(fā)揮各自的作用。紙是運用最為廣泛的紙盒包裝材料,紙的造型也是千變?nèi)f化,可以被塑造成各種形態(tài)來保護產(chǎn)品。
Food packaging box packaging is divided into transport carton packaging and sales carton packaging. Only reasonable modeling structure can make carton packaging play their respective roles in transportation and sales. Paper is the most widely used carton packaging material. The shape of paper is also changeable. It can be shaped into various forms to protect products.
食品包裝盒包裝的結(jié)構(gòu)直接影響到產(chǎn)品受力狀況和運輸?shù)姆奖阈?。拿最普通的方形紙盒底部的結(jié)構(gòu)來說,鎖扣式和自動式是我們最為常見的,鎖扣式的主要優(yōu)點在于結(jié)構(gòu)簡單,底面畫面完整,但承重能力就差于自動式盒底,只能裝載輕小的產(chǎn)品,而自動式盒底由于利用紙張穿插重疊后產(chǎn)生的張力將盒底鎖緊,這種盒型能承受較強的重力,多用于大型紙盒包裝,但制作過程相對復雜。
The structure of food packaging box directly affects the stress state of products and the convenience of transportation. Take the structure of the bottom of the most common square carton as an example, the latch type and automatic type are the most common. The main advantages of the latch type are simple structure and complete bottom picture, but the load-bearing capacity is inferior to the automatic box bottom, which can only load light and small products. The automatic box bottom locks the box bottom due to the tension generated by the insertion and overlap of paper, This type of box can withstand strong gravity and is mostly used for large carton packaging, but the manufacturing process is relatively complex.
產(chǎn)品之所以需要食品包裝盒,是因為它可以解決產(chǎn)品在流通過程中的集散與展示,在使用過程中的方便與合理等方面的問題。
The reason why products need food packaging box is that it can solve the problems of distribution and display of products in the process of circulation, convenience and rationality in the process of use and so on.
結(jié)實的外紙盒包裝能保證產(chǎn)品安全運輸,而結(jié)構(gòu)精巧的小紙盒包裝還能給產(chǎn)品帶來功能上的突破。紙盒包裝還必須要將產(chǎn)品的信息和功能價值傳遞給消費者。不同的商品具有不同的特點,這是由商品的形象、性能、用途、銷售對象等因素所決定的。
Strong outer carton packaging can ensure the safe transportation of products, while the small carton packaging with exquisite structure can also bring functional breakthroughs to products. Carton packaging must also convey the product information and functional value to consumers. Different commodities have different characteristics, which is determined by the image, performance, purpose, sales object and other factors of commodities.
回到食品包裝盒的原點,材料不一定是最好的,但應該是最具安全性的;結(jié)構(gòu)不一定是最復雜的,但應該是最具合理性的;設計不一定是最前衛(wèi)的,但應該是最具表達能力的。
Back to the origin of food packaging box, the material is not necessarily the best, but it should be the most safe; The structure is not necessarily the most complex, but it should be the most reasonable; Design is not necessarily the most avant-garde, but it should be the most expressive.
食品包裝盒在日常生活中有廣泛用途,特別是應用于生鮮水果的包裝方面。傳統(tǒng)的食品包裝盒,一盒即為一個運輸和/或銷售單位,各包裝盒之間相對獨立。使用這種包裝盒作為生鮮水果的包裝,運輸銷售方面存在一些問題。在運輸過程中,為防止各包裝盒之間的擠壓碰撞,需要在包裝盒之間加入緩沖材料,造成成本上升和資源量費;運輸?shù)戒N售地點后,需要人工將各包裝盒碼放整齊,增加了人力成本。
Food packaging boxes are widely used in daily life, especially in the packaging of fresh fruits. In the traditional food packaging box, a box is a transportation and / or sales unit, and each packaging box is relatively independent. There are some problems in transportation and sales when using this packaging box as the packaging of fresh fruits. In the process of transportation, in order to prevent extrusion and collision between packaging boxes, buffer materials need to be added between packaging boxes, resulting in increased cost and resource cost; After being transported to the sales place, each packing box needs to be stacked neatly manually, which increases the labor cost.
銷售時,每一盒所含生鮮水果的數(shù)量是恒定的,如果要滿足消費者對于水果數(shù)量不同的需求,則需要提供含有水果數(shù)量不同的多類包裝盒,而增加的包裝盒種類也提高了生產(chǎn)運輸和銷售成本,最終轉(zhuǎn)嫁到消費者身上。
During sales, the quantity of fresh fruits contained in each box is constant. If consumers want to meet different demands for the quantity of fruits, it is necessary to provide multiple types of packaging boxes with different quantities of fruits, and the increased types of packaging boxes also increase the production, transportation and sales costs, which will be finally passed on to consumers.
因此,需要提供一種新型的食品包裝盒,能夠減少或避免包裝盒緩沖物質(zhì)的使用、減少人工理貨勞動、且能夠同時滿足消費者多元化的需求。
Therefore, it is necessary to provide a new type of food packaging box, which can reduce or avoid the use of cushioning substances in the packaging box, reduce manual tally labor, and meet the diversified needs of consumers at the same time.