一個精美的粽子禮盒包裝設計，不僅能給人以美的享受，而且在銷售方式不斷變化的今天，能直接刺激消費者的購買欲望，從而達到促進銷售的目的，起到無聲售貨員的作用。

A beautiful Zongzi gift box packaging design can not only give people the enjoyment of beauty, but also directly stimulate consumers' purchase desire in today's changing sales methods, so as to achieve the purpose of promoting sales and play the role of silent salesperson.

目前現(xiàn)在市場上有很多品牌的廠家都已經(jīng)開始設計定制新款的粽子禮盒包裝，想要提升產(chǎn)品的競爭力不僅需要做好粽子粽子包裝設計還需要注重包裝的質量。那么，在進行粽子包裝設計中有哪些需要注意的細節(jié)呢?下面食品包裝盒廠家為您分析：

At present, many brand manufacturers on the market have begun to design and customize new Zongzi gift box packaging. To improve the competitiveness of products, not only do a good job in packaging design of Zongzi Zongzi, but also pay attention to the quality of packaging. So, what details should be paid attention to in the packaging design of Zongzi? The following food packaging box manufacturers will analyze for you:

1、關于包裝設計中材料的選擇

1. On the Selection of Materials in Packaging Design

隨著時代的不斷發(fā)展，粽子不僅僅是一項單純的美食產(chǎn)品，也成了過節(jié)送禮的禮物。那么在進行粽子包裝設計中就需要注意這一問題，選擇合適的包裝材料。傳統(tǒng)的粽子產(chǎn)品包裝是紙盒設計，那么在創(chuàng)新性粽子包裝設計中可以設計卡紙盒、瓦楞彩箱或者精品禮盒等等。例如一個禮盒造型的外包裝，看起來更加雅觀高端，自然能引起客戶的購買興趣。

With the development of the times, Zongzi is not only a simple food product, but also a gift for holiday gifts. So in the packaging design of Zongzi, we need to pay attention to this problem and choose the appropriate packaging materials. The traditional packaging of Zongzi products is carton design, so in the innovative packaging design of Zongzi, you can design cardboard boxes, corrugated color boxes or boutique gift boxes. For example, a gift box shaped outer packaging that looks more elegant and high-end can naturally arouse customers' interest in purchasing.

2、關于包裝設計的形狀選擇

2. On the Shape Selection of Packaging Design

目前粽子包裝設計也需要不斷的進行創(chuàng)新，讓這一產(chǎn)品可以在眾多產(chǎn)品中令人眼前一亮，那么大家可以嘗試改變傳統(tǒng)的粽子包裝形狀。目前市場上傳統(tǒng)的粽子包裝是四四方方的形狀，創(chuàng)新型的粽子包裝設計就可以采用圓筒形狀或者三角形，多棱形，這樣形狀新奇的粽子包裝可以讓客戶感到驚喜，想要購買。

At present, the packaging design of Zongzi also needs continuous innovation, so that this product can make a difference among many products, so you can try to change the traditional packaging shape of Zongzi. At present, the traditional Zongzi packaging in the market is square in shape. The innovative Zongzi packaging design can adopt cylindrical shape, triangle shape and multi prism shape. This novel Zongzi packaging can surprise customers and make them want to buy.

3、粽子包裝圖案設計

3. Packaging Pattern Design of Zongzi

在進行粽子包裝設計的時候除了考慮創(chuàng)新性也不能忘卻傳統(tǒng)的元素，因此在粽子包裝設計圖案上可以選擇采用端午節(jié)的一些傳統(tǒng)元素。例如粽葉、劃龍舟等。在色彩上也可以大膽的選擇撞色元素，增加視覺沖擊感。相信只要大家合理分配圖案和顏色，可以讓粽子包裝更加精美。

In the packaging design of Zongzi, we should not forget the traditional elements in addition to considering innovation, so we can choose to use some traditional elements of the Dragon Boat Festival in the packaging design of Zongzi. For example, zongzi leaves, dragon boat racing, etc. You can also boldly choose contrasting elements in color to increase visual impact. I believe that as long as we reasonably distribute the patterns and colors, we can make Zongzi packaging more beautiful.

4、關于粽子包裝的實用性

4. On the practicability of Zongzi packaging

在進行粽子包裝設計的時候還需要考慮到產(chǎn)品的實用性。例如要讓包裝增加可撕口，這樣就能讓客戶購買后很容易打開進行食用。同時在包裝盒子的設計上也需要考慮到是否防潮、防擠壓等。

In the packaging design of Zongzi, we also need to consider the practicality of the product. For example, it is necessary to add a tearable opening to the packaging, so that customers can easily open it for consumption after purchasing. At the same time, the design of the packaging box also needs to consider whether it is moisture-proof, anti extrusion, etc.

以上就是關于粽子禮盒包裝設計中應該注意的問題，粽子包裝設計需要考慮包裝外觀美觀、使用方便等因素，有需求的話，建議可以選擇專業(yè)禮盒包裝廠家http://www.ubzi.cn完成產(chǎn)品包裝設計，這樣效果會更好。并且還可以支持打樣生產(chǎn)，一站式定制生產(chǎn)。

The above is about the problems that should be paid attention to in the packaging design of Zongzi gift box. Zongzi packaging design needs to consider the factors such as beautiful appearance and convenient use. If there is demand, it is recommended to choose a professional gift box packaging manufacturer http://www.ubzi.cn Completing the product packaging design will result in better results. And it can also support sample production and one-stop customized production.