如今人們在追求食品口味的同時，他們也非常關注食品的包裝禮盒。美觀精致的食品包裝盒能給消費者留下良好的第一印象，吸引顧客的眼球，讓消費者放心購買。在設計食品外包裝的時候有六個方面必須要去考慮，下面就來講講吧。

　　Nowadays, while people are pursuing the taste of food, they are also very concerned about the packaging gift box of food. Beautiful and delicate food packaging boxes can give consumers a good first impression, attract customers' eyes, let consumers rest assured to buy. When designing food packaging, there are six aspects that must be considered. Here are some of them.

　　食品的消費群體。要根據這個消費群體的喜好去進行外包裝設計，從而使得這個產品的外包裝更有可能吸引到這些消費群體的注意力。

　　Food consumer groups. The outer packaging design should be carried out according to the preferences of this consumer group, so that the outer packaging of this product is more likely to attract the attention of these consumer groups.

　　食品特點。食品究竟擁有哪些方面的特點尤其是這款食品賣點方面的東西要融入到外包裝里面，因為顧客消費這款食品可能看中的就是這個食品的一些優(yōu)勢，如果不在外包裝上面體現出來的話，可能顧客就沒能及時發(fā)現，導致錯失了最好的銷售機會。

　　Food characteristics. Food what exactly characteristics has especially the food selling point to feed into the packaging, because consumers is the food of this kind of food can see some of the advantages of, if not reflected on the outer packing, possibly have failed to find customers, resulting in missed the best sales opportunity.

　　外包裝成本。現在大家普遍都會認為，一個食品的外包裝的成本只要不超過這個食品本身的售價的10%都是可以被接受的，如果說外包裝的成本太高就會導致銷量受到影響。

　　Outer packing cost. Nowadays, it is generally accepted that the cost of the outer packaging of a food is acceptable as long as it does not exceed 10% of the selling price of the food itself. If the cost of the outer packaging is too high, the sales will be affected.

　　外包裝上面嵌入公司信息。要考慮的就是如何在這個外包裝上面嵌入公司的信息，比如說嵌入公司的聯系方式，嵌入企業(yè)的品牌標志，嵌入產品的相關的素材等等，這也需要考驗設計師的設計能力。

　　Company information is embedded on the outer packaging. What we need to consider is how to embed the company's information on the outer packaging, such as the company's contact information, the brand logo of the enterprise, the relevant materials of the product, etc., which also needs to test the design ability of designers.

　　QS證的問題。要考慮的就是QS證的問題，這個證書要合理地嵌入在食品外包裝上，有了這樣的一個證就表示這個食品是一個干凈衛(wèi)生質量合格沒有污染的食品。

　　The QUESTION of QS certificate. To consider is the QS certificate, the certificate should be reasonably embedded in the food packaging, with such a certificate means that the food is a clean health quality qualified without pollution of food.

　　包裝盒工藝。食品包裝禮盒設計要考慮的就是這個包裝盒選用什么樣的工藝來進行生產?選用什么樣的材質來進行制作?食品在包裝盒里面怎么擺放等等，這些都是和包裝盒的生產制作以及包裝盒的結構息息相關的部分，在設計之前就應該詳細考慮，否則會導致后期設計以及制作十分被動。

　　Packaging technology. What should be considered in the design of food packaging gift box is what kind of technology is used to produce the packaging box? What kind of material is chosen for production? How to place food in the packaging box and so on, these are closely related to the production of packaging box and the structure of the packaging box, should be considered in detail before the design, otherwise it will lead to a very passive design and production.

　　食品禮盒包裝設計前需考慮六個方面！便是以上的講解內容了，我們在選擇食品禮盒包裝的時候，要根據自己的需求來才是！更多內容的了解就來網站www.ubzi.cn咨詢吧！

　　Six aspects should be considered before food gift box packaging design! Is the above explanation of the content, we choose food gift box packaging, according to their needs! More content to understand the website consultation!